Tata Elxsi unveiled as title partner of Bowler Defender Challenge 2022

The Bowler Defender Challenge, which took place over 7 rounds in the UK with 12 teams competing in identical Bowler Defender rally vehicles, pits drivers, navigators and vehicles against a variety of competitive rally conditions. From safari and hill rally to fast tarmac and gravel, each team will need to master the terrain and conditions to challenge for the championship. The development of the Bowler Defender from mule to full competition car in less than two years is a prime example of the work undertaken by Tata Elxsi. Converting the high-performance Defender from production touring car to rally-ready competition vehicle requires full integration of existing systems into a competitive format.

Nitin PaiChief Strategy Officer and CMO Tata Elxsi comments”The opportunity for Tata Elxsi to partner with the Bowler Defender Challenge gives us a great platform to showcase our brand. A high-performance environment, with constant demands on teams and support teams, really brings the term “Xtreme Engineering” to life. Bowler is a world-class competition brand and we see it as an ideal partner for our products and services in the modern automotive industry. We’re excited to be part of the action!”

General Manager of Bowlers Calum Mckechnie follows “We’re really excited to have Tata Elxsi teaming up with the Bowler Defender Challenge. Having a world leader on board in Year One is a strong positive endorsement of the series, the development work, and the direction Bowler is heading in. Tata Elxsi fully understands the engineering and integration aspects of our business and the pressure to find solutions that only the competition can provide. This will be a very exciting year for our partnership.

The first round of the Bowler Defender Challenge 2022 takes place on the 5and and 6and march at Walters Arena, near Neath, Wales. For more information on the Bowler Defender Challenge series and car, please visit bowlermotors.com

About Tata Elxsi

Incorporated in 1989, Tata Elxsi is one of the world’s leading providers of design and technology services in industries such as automotive, media, communications, healthcare and transportation.

Tata Elxsi works with leading automotive and transportation OEMs and suppliers for R&D, product design and engineering services, from architecture to launch and beyond.

It brings together experience in the field of autonomous, electric, connected, software-defined vehicle (SDV) vehicle technologies and is supported by a global network of design studios, development centers and offices as well as a pool worldwide of more than 10,000 engineers and specialists.

For more information, please visit www.tataelxsi.com.

About Bowler

Bowler, founded in 1985, is based in Belper, Derbyshire and pioneered the production of dedicated off-road competition cars in the UK.

It has achieved international success in rally raid events, having previously competed in the Dakar Rally, the British Hill Climb Championship and the French Baja with its Tomcat, Wildcat and Nemesis models, all based on the heritage Defender 90 and 110.

Bowler offers its customers competitive racing events, to provide them with the driving skills and technical competition knowledge necessary to undertake international rally raid events.

Bowler has become synonymous with Defender model conversions and modifications designed to improve power, handling, braking and comfort. These can be tailored to meet individual requirements and desires, including bespoke engineering requirements.

Since its inception, Bowler has had a close affiliation with Land Rover, which was formalized with a brand partnership in 2012 which led to the creation of the popular Defender Challenge by Bowler rally series in 2014 – 2016.

The business was acquired by Jaguar Land Rover Group in December 2019 and is part of Special Vehicle Operations.

Media Contact:
Aunty Elxsi
Hari Balan
Business communication
+91 80 2297 9123
E-mail: [email protected]

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