Spire Motorsports announced today that Shavelogic will be the main sponsor of two organizations No. 7 and No. 77 Chevrolet Camaro ZL1 1LE during the NASCAR Cup Series (NCS) Salute to American Heroes 400 at Richmond Raceway with drivers Corey LaJoie and Justin Haley, respectively.
Shavelogic is the newest and most advanced entry into the razor industry. Its product line quickly went from modest production volumes just nine months ago to a fast-growing category disruptor.
With a team of world-class professionals from industries ranging from research and development to marketing and manufacturing, Shavelogic has over 300 years of combined experience under its belt. Having secured over 150 patents to date, the Shavelogic team is set to forever change the way men shave.
“For Shavelogic, performance is in our DNA,” said Rob Wilson, CEO of Shavelogic. “I can’t think of a better way to communicate the world-class design and functionality of our product, than with the best team of performance-driven minds that make up Spire Motorsports. Attention to detail. and the team’s desire to be at the top of their sport make our collaboration all the more impactful.
The design of Shavelogic’s SL5 razor was actually inspired by timeless classic model racing cars. Razors, much like the Chevy Camaros from LaJoie and Haley’s Spire Motorsports, are precision instruments that defy expectations – and look great doing it.
Shavelogic believes that in running, like in shaving, all parts of the machine must work together in perfect harmony to be effective.
“I have been looking forward to this weekend since the schedule was released,” commented LaJoie. “Knowing that Richmond was scheduled for the 20th anniversary of the 9/11 attacks, this race has been circled on my calendar for a long time.
“Spire Motorsports is also excited to welcome Shavelogic to the sport and show the brand and its team the power of NASCAR’s loyal fan base. We have spent a lot of time together and it is clear that Shavelogic’s marketing strategies are a perfect match for our team. I’m proud to represent this exciting new brand and our entire team can’t wait to hit the track and put on a great short track race on Saturday night. Richmond is one of the more technical tracks on the program and the performance package that NASCAR has given us will make the cars a lot of fun to drive.
LaJoie has seven Cup Series starts at Richmond Raceway and qualifies a career-best 21st place finish on the legendary three-quarter-mile oval.
Meanwhile, Haley made her first start in Richmond on the senior NASCAR circuit in April, but was forced to withdraw from the event before its conclusion due to a mechanical failure. The native of Winamac, Ind., Has four starts in Richmond in the NASCAR Xfinity Series competition where he recorded three top 10s, including a second place finish.
To honor the 20th anniversary of the 9/11 tragedy, NASCAR has partnered with the 9/11 Memorial and Museum to create a sticker that will be made available to all NCS and Xfinity series entries to display on their cars this week. -end.
“It’s an exciting weekend for everyone at Spire Motorsports,” said Spire Motorsports co-owner TJ Puchyr. “We are exceptionally proud to welcome Shavelogic to sport. Sport as a whole is also proud to honor the lives of those lost and all the sacrifices made by all who came together to help fellow Americans on September 11. It will be a dark weekend in many ways, but very rewarding at the same time. ”
The Richmond Raceway Salute to America Heroes 400 will air live on NBCSN on Saturday, September 11 starting at 7:30 p.m. Eastern Daylight Time. The 28th of 36 races in the 2021 NCS program will be broadcast live on Motor Racing Network and SiriusXM NASCAR Radio.
Spire Motorsports PR