Indianapolis Motor Speedway

TAG Heuer extends its partnership with INDYCAR, IMS

TAG Heuer, a pioneer in motorsport sponsorship for more than 50 years, has renewed its multi-year partnerships with INDYCAR and Indianapolis Motor Speedway.

The watchmaker will continue to be the official watch, timepiece, chronograph and smartwatch for the NTT INDYCAR series and the Indianapolis 500 presented by Gainbridge. TAG Heuer will also remain the presenting sponsor of the Hulman Terrace Club hospitality suites at IMS.

TAG Heuer began its partnership with INDYCAR in 2014 and with Indianapolis 500 and IMS in 2004.

“It is a pleasure to continue this longstanding and mutually beneficial partnership with TAG Heuer, a brand so deeply rooted in motorsport and in the tradition and values ​​of INDYCAR and the Indy 500,” said Mark. Miles, chairman and CEO of Penske Entertainment Corp., which owns INDYCAR and IMS. “TAG Heuer remains the ultimate benchmark for luxury chronograph watches, so it’s an ideal complement to the high performance showcased at every INDYCAR event, including the Indy 500.”

As part of the activation of its partnership, TAG Heuer will provide a special edition watch to the winning driver and chief mechanic of the Indianapolis 500 and the NTT INDYCAR SERIES champion driver. The Swiss watchmaker and luxury goods company will also produce a special edition Indy 500 watch, which is expected to launch to consumers in May. Details will be provided soon.

The TAG Heuer brand will also continue to be visible around IMS, including high-visibility locations on the iconic IMS Pagoda and IMS Scoring Pylon year-round and on the retaining wall near the iconic start line. and arrival Yard of Bricks during the month of May.

“With nearly twenty years of history, it is a great pleasure for TAG Heuer to continue this remarkable partnership with INDYCAR,” said Benjamin Beaufils, President of the Americas at TAG Heuer. “INDYCAR and Indy 500 are legendary names in motor racing, and there is no better proving ground to demonstrate TAG Heuer’s passion and strong heritage in motorsport, and the motto of ‘Don’ t Crack Under Pressure’ than the Indianapolis Motor Speedway.”

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